Justine, owner of Your Virtual Assistant came to me and said her primary goal was to get more leads from her website. Her customers don’t know all the services she provides. Her existing website hadn’t been refreshed in several years and wasn’t converting.
Jakob Nielson’s research into the “F-shaped Reading Pattern of Web Pages” heavily informs my design work, as does LukeW – Designing for Today’s Web research into web forms and how they can make a website more usable.
So we put our heads together and focused on the primary goal of more leads. To us this means more contacts from the website so starting with the home page we make it much easier to get in touch and hire Justine. The big green button is in evidence right under the mission statement for the company. This can be seen as a bit heavy handed by some, but it’s direct and purposeful and it’s working!
The contact page echoes the primary goal:
As does the Packages page which with the green “Enquire” button drives direct action; Justine gets an email with the Package in the Subject line so she can respond accordingly.
See the redesigned Your Virtual Assistant website live here. Justine tells me her leads have gone up significantly and she’s really pleased with the results of the website. She continues to blog, refreshing content, and through content and good SEO alone (no SEM spend as of yet) she’s got a good command of the keyword “virtual assistant” as she brings that term here to New Zealand.